Hun Eng

“In which ways can we represent worthily any brand names when there are no drinking bottles are at hand?”

Ballantines  straw

We usually get straws for almost every beverage, cocktail, refreshment and mineral water. This is one of the cheapest solutions; still, a straw in your glass with an empty surface is a dead square, which provides a continuous marketing presence. People willingly take straws in hand, twirl them, and frequently shoot a glance at them. Did you know that a survey conducted in America showed that during an ordinary night it is 30-60 minutes in average while a glass of drink is on your table? Therefore a promotion printed straw is in the fore much longer than any posters or other advertising surfaces.

The survey also proved that those companies that apply logo printed straws perform much easier and effective sales than their competitors. Furthermore, consumers are more likely to remember and recall those brands that served a straw with a logo besides their drinks. In case of cocktails, we hardly know exactly which brands of drinks they are mixed of. All we know is the beverage types mixed in it, such as gin, rum, or whisky, etc. Or in the case of non-alcoholic beverages, we know that there is peach, orange, apple juice or mineral water in it, but we don’t know the BRAND NAMES. If the straw shows a given logo name, then the brand is represented admirably, even when there is no bottle besides the drink.In addition,

Ballantines - straw in UV lightIn addition, it illuminates in the dark under UV light!

This function makes a straw suitable for being a revealing solution in winning games. Forinstance, under the visible emblems on hundreds of straws, secretly only the winning onewould have an UV illuminating “You won!” text on it. This is a unique kind of possibility for declaring the lucky winner at a party or celebration event.

 BECAUSE EVERYBODY USES STRAWS!

 


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